Versatile Sports Partners, LLC (VSP) was established by Keith Bank and Joe Lee in the Spring of 2010 with a stated goal of pursuing investment opportunities in the sports and golf worlds. The investment thesis behind VSP was that there are a multitude of innovative and interesting sports related products and/or services along with a growing pool of distressed assets that require tailored capital resources and savvy management talent to unlock hidden value.
The principals of VSP plan to utilize their diverse entrepreneurial, real estate, financial, investment and management experience, along with extensive industry contacts, to pursue select opportunities in partnership with talented and passionate entrepreneurs. VSP will target real estate development and re-development opportunities, along with unique technology, retail, service and product opportunities in and around the sports realms.
Focus of Real Estate Businesses
Ground-Up Development of Unique Sports and Golf Properties
Private and Public Golf Course Consulting
Acquisition of Underperforming or Troubled Assets
Financing Assistance and Joint Ventures
Focus of Sports Related Businesses
Game Improvement Technology, Products and Services
Software Products and Services
Retail Concepts, Strategy and Execution
Training Facilities and Academies
Fitness, Nutrition and Wellness
Focus of Fee Based Advisory Services
Branding and Imaging
Capital Strategy and Identification
Partner Identification and Introduction
Club Champion is a market leading custom golf club fitting and building company headquartered in Chicago with existing locations throughout the United States and major expansion underway.
To learn more about Club Champion please visit our website:
GAGA is a lead generation software platform that helps grow a sports team’s fan database (integrates social media and data collection), identifies key influencers and sells more tickets. GAGA has built a program that combines both technology and services to continually acquire, understand and monetize local and global fans. The company’s main target markets are professional sports teams, universities and sporting venues.
To learn more about GAGA Sports & Entertainment please visit our website:
Keith Bank is the Founder and Managing Partner of KB Partners and has a diverse background in start-up companies, real estate and other entrepreneurial ventures. Keith has been a very "hands on" venture capital and angel investor in a wide variety of industries, including the medical, semiconductor, internet, telecom, software, cable TV, sports and golf, consumer and retail, and social media arenas. He currently serves as Chairman of the Board of Directors of SteadyMed, Ltd. (NASDAQ:STDY), Versatile Sports Partners and Club Champion Golf. Prior to forming the KB Partners venture funds, Mr. Bank co-founded and served on the Board as President of MST Analytics, Inc., a semi-conductor product and services business which was successfully sold to ATMI, Inc., a public company, in 1999.
Keith is a founding board member of the Illinois Venture Capital Association, and served as its Chairman in 2005-2006. He was the recipient of the IVCA’s prestigious Fellows Medal in 2006. Keith founded, and for 15 years served as the Chairman of the Chicago Select Golf Invitational, one of the largest American Cancer Society golf fundraising events in the country, having raised approximately $7 million under his guidance. He has been honored by Crain’s Chicago Business as a “40 Under 40”, a Who’s Who of Chicago Executives, and as one of the 100 most prominent members of Chicago’s technology community. Keith is active in CEO’s against Cancer and NU Wave, an athletic fundraising vehicle for Northwestern University.
Prior to forming KB Partners in 1996, Mr. Bank was a Principal at HSA, a Chicago based national real estate development, investment, management and brokerage firm. There he was instrumental in the development, acquisition, financing, sale, and leasing of over three million square feet of property with a value in excess of $650 million. Other career highlights include co-founding a deep discount retailer, acquiring and completing a successful turnaround of a women’s apparel manufacturing and sales company, and procuring the equity and debt financing for, and serving as the Producer of feature films entitled “Heaven is a Playground” (1991) and "Tommy's Honor" (2015).
Mr. Bank graduated magna cum laude with a B.S. degree in Economics degree from the Wharton School of Business at the University of Pennsylvania and holds an MBA in Finance with honors from the J.L. Kellogg Graduate School of Management at Northwestern University. He is 99% of the way towards achieving his goal of playing the Top 100 golf courses in the United States.
Joe Lee - Principal/Founder
Joe Lee is a founder of Versatile Sports Partners and is responsible for both identifying new projects and partnerships for the firm, as well as conducting due diligence on technology and development opportunities. He is also the CEO of VSP’s initial investment, Club Champion, a premium custom golf club fitting company. Joe Lee has over 18 years of leadership experience ranging from successful entrepreneurial companies to international program management for Fortune 500 corporations. Most recently, he held the role of Director of Sales for Cognizant, a Nasdaq 100 IT consulting and services company with a worldwide presence and practices covering almost every major industry. While at Cognizant, Joe personally drove client acquisition for major accounts while leading a team of 10 sales executives across two divisions – communications & information and media & entertainment. Joe held this role for approximately 3 years after his prior company, Fathom Solutions, was acquired by Cognizant.
Joe was co-owner of Fathom Solutions, an IT consulting company focused primarily on the telecommunications and financial services markets. During 5+ years with Fathom, Joe helped grow the firm from a handful of employees to more than 180 consultants with revenues exceeding $24M. As Vice President of Sales, Joe’s efforts were spent acquiring new clients as well as leading the sales team, but also included responsibilities in marketing, HR, finance, and accounting through the early growth years of the company.
Joe began his climb into management at Conxus Communications, a start-up voice paging company in Greenville, SC, where he initially engineered and designed large, metro area paging systems. After the systems were planned, he then moved to oversee the installation and operations of over 300+ paging sites in 4 major metro markets.
Joe started his career at Motorola as a systems engineer in both the cellular and international paging divisions. He holds a BSEE from Marquette University and has partially completed his MBA requirements at Clemson and Seattle University. While at Marquette, Joe competed on their Div I men’s golf team and continues to pursue his passion for golf. He currently resides in Chicago, IL and sits on the board of St. Francis de Sales high school.